About Us

Brand Mission

Naked Faded is a 420-lifestyle apparel brand born from dissatisfaction with the stigmatization of marijuana and learned practices of stifling the human spirit, and the determination to change these realities. To do this Naked Faded creates/produces a carefully curated collection of elevated, art adorned high fashion apparel that paints productive potheads in a positive light, destigmatizes the 420 community, grants permission to experience pleasure and celebrate oneself.